Reflective Portfolio Essay

1) Introduction: In this portfolio, I shall reflect on number of intrapersonal and interpersonal competencies relevant for my professional performance. Reflective learning is an important element of effective performance as research (Brockbank & Mcgill, 2012) has demonstrated that reflective style of learning leads to improvement in a variety of dimensions. While reflecting myself, I am specifically focusing on Emotional Intelligence and Conscientious using Jackson’s hybrid model of learning and conflict resolution to show my interpersonal skills. With a range of questionnaires I answered, it is revealed that I am most deficient in these skills. Moreover I shall assess my socio-cultural implications as a part of a team as well as an individual. Research shows that regardless of my professional occupation, these characteristics are important in shaping my personal life. Through the portfolio my aim is to improve on these key characteristics which are lacking and reflected in my current professional profile. I shall attempt to improve on my self-conceptualization and goals to develop my influence tactics and improve my scores. It shall also help in building good relationships, making rational decisions and consider conflict situation. After achieving such high standards I shall be a successful student and acquire a strong personality to shape my career. 2) Intrapersonal Effectiveness 2.1) Jacksons Model Chris Jackson’s hybrid model of learning in personality strongly argues that individual’s drive as an emotional, goal oriented, conscientious or a deep learning person is what makes him a strong sensation seeker (Jackson, 2005Í ¾ 2008). Jacksons model of learning (Jackson,2005) aims at uniting biological, socio ­cognitive and experiential theories of personality (Jackson, 2005Í ¾ 2008). All the three together make out a perfect outcome of an individual’s profile in accordance to the best way for them to learn (2009c). According to Jackson the level of sensation seeking can create functional or dysfunctional outcomes (Jackson, 2005). Functional outcomes are positive where learners re-express their sensation seeking by socio-cognitive construct such as emotional intelligence and conscientiousness while the dysfunctional outcomes lead to poor job performance and negative results (O’Connor & Jackson, 2008; Jackson, 2011b). To reach my professional goal, th e ability to carve functional outcomes in me and not let the dysfunctional be a hindrance to my achievements will be important and valuable. 2.2) Results According to my Learning Style Profiler (LSP), I am a strong sensation seeker which shows that I have an urge to learn new things and gain knowledge from new experiences (Jackson, 2009c). I am a moderate goal achiever, moderately conscientious and probalby a deep learner. But on the contrary my emotional intelligence makes me dysfunctional. Yet overall I am a Functional learner and my instinctive drive for learning creates opportunities and re-expresses myself to achieve positive outcome (Learning Style Profiler, 2013). The results perfectly illustrate my profile. I have been striving hard and strong to study abroad. I have been giving many entrance exams to live my dream (high sensation seeker). I got rejected and yet kept applying to best of the universities worldwide (moderately goal oriented). The worst part of mine was always losing hope and depending on others for better outcomes (low emotional intelligence). At times all I used to do is make conscientious improvements on my St atement of purpose and prepare a better profile to submit (conscientious). I used to take advices, read knowledgeable materials, and kept trying for the best results (deep learner). 2.3) Emotional Intelligence According to Jacksons hybrid model (Jackson,2005), I have a very low score on my emotional intelligence(EI) scale. A low score in EI leads to lack of autonomy and avoidance of risk taking activity often leading to lessons not learnt from mistakes. So due to lack of risk taking ability and dependence on other people, working as a professional I may face problems being a follower and not showing logical ability to work out decisions(Goleman, 1995). Moreover lack of emotional intelligence wont create a drive in me to tackle situational dillemas and fight out problems, I shall always be afraid to do so (Goleman, 1995). To overcome this greviances I should residue to change. Certain things I shall plan to do are as follows: Physical act of writing is linked to emotional memory and heart, so planning early in the day would reslt in strong output of thoughts (Sterrett, 2000). Looking at situations differently and taking time to analise situations (Sterrett, 2000). 2.4) Sensation Seeker The best part of my personality has been my sensation seeking. I have always been engaged in learning new activities and been part of doing something new. This is what makes me unique. A bad sensation seeker is not only a dysfunctional professional but also a person with behavioral deficiencies (Zuckerman, Delaware, Newart, DE, & US). Being a good sensational seeker I have the advantage to take over and construct Emotional Intelligence deficiencies (Jackson, 2005a; Jackson et al, 2009). Therefore positive outcomes are achieved. 2.5) SMART Goals Goals are perceived, planned and then achieved. The SMART way to achieve goal refers to: S specific M measurable A attainable R   realistic T   timed My goal as a professional has always been expansion of my family business (specific). I plan to help my dad with it after my graduation and sour new heights of success (timed). Furthermore to be a part of it, I need to be worthy of it (realistic). Experience and training for the same will rather prove to be the best way to gain the knowledge for the same (attainment). I  shall timely plan an internship after my graduation and apply my knowledge to the practical business world (timed and measureable). This shall lead to achievement of my goal in a SMART way. Consequently I shall meet all the SMART criteria’s. 2.6) Social and Cultural Implications While assessing myself at my workplace the most noticeable thing was the age. There were people likely much older to me. Their talks and way of living never correlated to mine (Woods & Scinarini, 1995). The fact was I wasn’t mature enough to be a part of them (Hofstede, 1997). The best outcome for this could be I can think of ways and means to be a part of their daily interests so I can mix with them and increase my workplace effectiveness. 3) Interpersonal Effectiveness When measuring my stance in an organization, what I first look into is the interpersonal effectiveness. A way in dealing this common issue where there are differences between the people working together, conflicts which arise due to implications such as different race, caste, gender and upbringings (Lin, Wang, Shi & Chang, 2005) is death with interpersonal effectiveness to lead the organization efficiently. 3.1) Dutch Test for Conflict Handling The Dutch Test for Conflict Handling is a useful tool to measure the best way in which an individual can resolve conflict (McShane, Olekalns & Travaglione, 2013). It consists of questionnaires which simplify if the manager can make best use of one of the following: Yielding- Managerial ability to take unilateral decisions completely towards others wishes. The decisions involve giving up your wishes (McShane, Olekalns & Travaglione, 2013). Compromising- Consistency to find an outcome which suits the either of the party or finding the equally valued gains. Forcing- The self yielding decision which involves winning over the arguments and conflicts for others expenses. Problem Solving- The better way to resolve issues through mutually corresponding to either parties benefits. Avoiding- A way to escape from conflicts by representing low concern towards it and suppressing it. 3.2) Results and Analysis After taking the Dutch test I came with an out with an outcome of considering  yielding as my most effective method of conflict resolution. My results in the Dutch test were as follows: Yielding 18 Compromising 13 Forcing 10 Problem Solving 15 Avoiding 17 The scale suggested that I am best at yielding and avoiding conflicts. Moreover I have moderate skills to compromise, force or solve problems. I have a tendency to yield or avoid conflicts because they lead to disagreements which makes me feel uncomfortable (McShane, Olekalns & Travaglione, 2013). This is inconsistent with my self-concept as I rather approve myself to get along with everyone (McShane, Olekalns & Travaglione, 2013). Yet being moderate at handling conflicts by other styles, I tend to use different ways to solve issues in different situations. I used situational tactics while working in the group for the BSB124 Group Presentation. I used to always yield and agree at what my group members said and performed according to their wishes whenever there were any arguments, justifying my yielding and avoiding style. But when we came down the line on the presentation day, I forced my fellow mates to put add a bit to my part as it wasn’t apt. Hence showed my compromising a nd forcing style to handle the situational conflict. They had to agree to my decision. 3.3) Conflict Resolution The conflict resolution style I used would be classified as collaborating by Thomas and kilman’s (1974) conflicting resolution styles model. Collaborating refers to pooling of individual needs and goals towards a common goal. This style is useful when you need to bring together a variety of viewpoints to get the best solution, when there have been previous conflicts in the group, or when the situation is too important for a simple  trade-off (Thomas & Kilman, 1974).The reason I used this style because it consistently yields the best results. Although it takes time but it gives the best result. In my group there were certain times when there used to be an argument regarding the content of the presentation, collaborating was the best way to solve the conflict as all team members would collaborate with each other and conclude to a single decision. To be effective in taking decisions and dealing with my colleagues I need to use a more appropriate conflict resolution style as collaborating takes time to plan and get executed which leads to less effective workplaces (Landa-Gonzalez, 2008). If facing a similar situation again a compromising or avoiding strategy may be more effective. 3.4) Social and Cultural Implications While working in group for the presentation, I got noticed by everyone in my team. I was the only international student to be dealt with. They seemed awkward with me at the start and left me away in discussions. After doing a bit and contributing to my team they realized that I could pose a great help indeed. They helped me out over factors such as public speaking to be efficient enough for the show time. Moreover, they were inclined towards me because I brought diversity in the group and suggested ideas which were differently thought of. They added their knowledge to my thinking and made a worth watching scenario at the presentation day. They taught me how to build relationships while working in groups and gain experience by contributing towards team spirit For what I had always been thinking a negative impact in working in groups was made my strength. I was very impatient while dealing with my fellow members but as time elapsed I understood that building relationships regardless of the social background is a beneficiary for me as well the other person. From now onwards I shall always look forward for relationship-building group work. 3.5) Goal Setting Working as a part of a team, I shall look forward towards attainment of SMART criteria through team effectiveness. While pursuing my family business I shall look forward to formulate plans so there remains cooperativeness amongst family members working as a whole in the business. Furthermore I shall also look into the differences in opinion between me and the  experienced people and handle conflicts with proper problem solving techniques. This will lead to organizational integrity and achievement of goals. 4) Conclusion I have analyzed and reflected upon my experiences in BSB124 Working in Business, evaluated my intra and interpersonal effectiveness, set SMART goals and identified my weaknesses. In the intrapersonal section, I used Jackson’s learning profiler to know my strengths and weaknesses, reflected upon them, gave examples to support the motion and analyzed my weaknesses to set SMART goals and achieve them. While in the interpersonal section I found the best way I can resolve conflicts and work effectively in groups to achieve group goals. I have learnt that interpersonal effectiveness runs from intrapersonal. So I have put a part of my SMART goals in section 3.5 to link my individual effectiveness to group abilities. I have also mentioned social and cultural implications which I wasn’t aware of. By improving on this competencies and becoming more aware of them, I will look forward to develop a better professional within me and achieve my goals. References Brockbank, A., & Mcgill, I. ( 2012, July 03). Facilitating Reflective Learning: Coaching, Mentoring and Supervision. Cymeon Pty Ltd. (2013). Learning Styles Profiler (LSP). A Personal Report Providing Information on Your Functional Learning Style. Retrieved October 25, 2013 from www.cymeon.com. Goleman, D. (1995). Emotional Intelligence. New York: Bantam Books. Hofstede, G. H. (2001). Culture’s consequences: Comparing values, behaviors, institutions, and organizations across nations. Thousand Oaks, Calif: Sage Publications Jackson, C. (2009, June 25-29). Using the hybrid model of learning in personality to predict performance in the workplace. Sydney, New South Wales, Australia Jackson, C. J. (2005). An applied neuropsychological model of functional and dysfunctional learning: Applications for business, education, training and clinical psychology. Jackson, C. J. (2009c, June). Using the hybrid model of learning in personality to predict performance in the workplace. Paper pres ented at 8th IOP Conference, Sydney, Australia Jackson, C. J. (2011b). How sensation seeking provides a common basis for functional and dysfunctional outcomes. Journal of Research in Personality, 45(4), 29-36. doi:10.1016/j.jrp.2010.11.005 Landa-Gonzalez, B. (2008). To assert or not to assert: Conflict management and occupational therapy students. 22, 54-70. Retrieved from http://informahealthcare.com/doi/abs/10.1080/07380570802244464 Lin, X., Wang, C., Shi, Y., & Chan, K. (2005). Conflict handling styles in international joint ventures: a cross-cultural and cross-national comparison. Management International Review, 45(1), 3-13. Retrieved from: http://www.mir-online.de/ McShane, S., Olekalns, M., & Travaglione, T. (2013).Organisational behaviour. (4th ed., pp. 354-355). Australia: McGraw-Hill Australia Pty Ltd. Sterrett, E. A. (2000). The Manager’s Pocket Guide to Emotional Intelligence. Amherst, USA. Retrieved from http://site.ebrary.com/lib/qut/docDetail.action Thomas, K., & Kilman, J. (1974). Conflict and conflict management. Retrieved from http://onlinelibrary.wiley.com/doi/10.1002/job.4030130307/abstract ;jsessionid=73E232B2382E1F2CAD020D017857CB63.f02t04?deniedAccessCustomisedMessage=&userIsAuthenticated=false Woods, R. and Scinarini, M. (1995). The cornell hotel and restaurant administration quarterly. 36(3), 18-23. Retrieved from http://www.sciencedirect.com/science/article/pii/0010880495969327

Reflective Understanding Of Prince2 Principles In A Project Environment

our site – REFLECTIVE ESSAY EXAMPLE – CUSTOM ESSAY WRITING Introduction PRINCE is a project management method for controlled environments.I found the training comprehensive and the method a little overwhelming, but overall the course provided me with a clear understanding of how the system can help businesses execute successful projects. I obtained information using the slides provided by London South Bank University (2016), and online search of articles and publications about the application of PRINCE, and the different elements of the system.Murray (2011) states that the main reason why PRINCE was upgraded in 2006 the constantly changing nature of project management methods and new challenges of project managers, and PRINCE2 is today’s â€Å"best practice† standard, qualification program, and project management framework that has a detailed project process model. The Seven Principles of PRINCE2 According to the Oracle White Paper (Oracle, 2011), the management processes designed by the framework are based on seven principles: a. continued business justification In my understanding, is necessary to monitor the plan and compare it with the actual performance, to ensure that the original project is still suitable for delivering the objectives. This helps companies monitor the health and feasibility of projects. b. learn from experience The research and review previous projects, use existing effective templates, and apply knowledge obtained from them. c. defined roles and responsibilities The creation of project and activity teams is necessary for the success, and the effective allocation of the roles (Marsh, 1996). d. manage by stages It is important to create control points in the project to separate stages, phases, and identify main events. e. manage by exception Workbenches, such as the Manager Workbench and Review Program Workbench should be implemented in order to manage exceptions and implement automated change control, when exceptions occur. f. focus on products The Deliverables section of the plan should be detailing product expectations, including quality assurance guidelines. g. tailor to suit the project environment Templates provide flexible control for project managers, to change the levels and types of controls to be implemented. PRINCE2 Themes The main themes of PRINCE2 are business case, organisation, risk, change, quality, and plan. The Business Case theme addresses why the project is created, what the options are, outlines the costs, timescales, expected outcomes, and risks. The Project Organisation determines who is the owner of the project, identifies the roles of team members, and authorities. It also highlights the roles and responsibilities of each member of the team a:he Project Board consists of an executive, senior user, and senior supplier. To manage and identify risks, a risk register is created, with each risk having a unique identifier. All users should have access to the risk register. The PRINCE2 Method The method of PRINCE involves controls and breakpoints. TThere are five process groups in the PRINCE2 method: initiating, planning, executing, monitoring and controlling, and closing. The method covers ten different knowledge areas and integrates them in a way that they all contribute towards the successful execution of the plans. The above information is available in the 2009 TSO document (TSO, 2009b). Project Plans and Levels As it has been stated previously, PRINCE2 has an organisational theme that needs to be discussed in detail, in relation with the levels and responsibilities related to each level. The main levels are: programme management, directing, managing, and delivering (TSO, 2009a). The Quality Theme The quality theme features managing expectations and projected outcomes, designing quality assurance and interventions. According to a recent publication by CIPFA (2012), the quality approach allows the planning of systematic activities leading to the identification of the company’s products, the project’s products, and the tracking of the quality methods. Customers’ expectations are analysed, an acceptance criteria is created, and this leads to the detailed project product description. The next task is to generate a project response, and a quality register. Quality, according to the definition of PRINCE2, is â€Å"The total amount of features or characteristics of a product, such that it meets expectations and satisfies the stated needs. Saying that all features of the product have to work as expected for a given amount of time† (London South Bank University, 2016). Simply put, the main purpose of the quality theme is to ensure that all the products are f it for their purpose. This approach signifies that if the quality of the products is compromised, the outcomes of the project will be negatively affected, as well. Before implementing the PRINCE2 project, it is necessary to agree on the acceptance criteria and quality expectations. For quality planning, the MoSCoW method of prioritisation should be used: must have, should have, could have, and won’t have for now. This information is detailed in the CIPFA (2012) publication. Risk Theme The risk management and monitoring features implemented in PRINCE2 are as follows: identifying risk, assessing it, planning (to avoid, exploit, reject, etc.) the risk, implementation of actions by risk owners, and communication through checkpoints, highlights, and reports, according to the PowerPoint lecture of London South Bank University (2016). The identification of risk is followed by their qualitative assessment: high, medium, or low risk categories, and the assessment of each risk’s potential impact. Risk responses can be avoidance, exploitation, enhancement, reduction, or sharing. Change Theme Ferguson (2011) describes this theme as the ability to identify and control baselines, changes, and approve or reject them. The online article talks about the applicability of PRINCE on smaller scale projects. Change management should be based on aligning the objectives of the project with the current changes, and making adjustments in order to meet the expectations of the project owners and the customers. For example, the implementation of a change might change the projected outcomes, therefore, changes need to be made. Progress Theme The Progress theme can be described as providing periodic snapshots of the level of completion and performance towards the objectives (Oracle, 2011). Under this theme, the calculations of Earned Value and Earned Value Projection are completed, and this allows project owners and directors to see the value of work completed against the resources used. Thresholds are also important in this bench-marking process. Conclusion Based on the above review, the main benefits of PRINCE2 for companies can be highlighted as: real time input and monitoring, risk management, performance and quality control abilities, and clear definition of objectives. The main benefit of the PRINCE2 method is that it provides a standard and common language for project management professionals. I believe that adapting the management approach can improve the success rate of small- and large-scale projects alike. Bibliography CIPFA. 2012. PRINCE2 Quick Reference Guide. Ferguson, C. 2011. PRINCE2 for Small-scale Projects. Novare Consulting. London South Bank University. 2016. PRINCE2 Presentations and Lectures. Marsh, D., 1996. Project management and PRINCE. Health Informatics, 2(1), pp.21-27. Murray, A. 2010. White-paper: PRINCE2 AND Governance. Outperform. Document Number: 1042-01-01 Version Number: 1v0 Oracle. 2011. PeopleSoft Projects (ESA) Support for PRINCE2. An Oracle White Paper June 2011 TSO. 2009a. Managing and Directing Successful Projects with PRINCE2. The Stationary Office. TSO. 2009. The Executive Guide to Directing Projects: within a PRINCE2â„ ¢ and MSP ® Environment, TSO 2009

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Desperately Seeking susan by Susan Seidelman Movie Review

Desperately Seeking susan by Susan Seidelman - Movie Review Example The film, â€Å"Desperately Seeking Susan† might captivate many socio-cultural themes, but at the outset it is a full length comedy drama set to entertain audiences watching the film. The film does not contain any serious material apparently then a general inquisition occurs as to what actually is captivated within the short running span of 104 minutes drama that has allured, enchanted and glued the audiences to their seats while watching the film. The romance of the film is definitely inherent within its fanciful plot, extreme comedic actions of the characters, costumes and settings. However, no one can undermine the presence of the two powerful divas on the screen chasing and running after each other and last but not the least chasing madly behind recovering their pair of Egyptian ear ring which they think has been stolen. Director Susan Seidelman employs many devices that were improvised from the Elizabethan comedies in a Shakespearean hue, the devices of mistaken identity, amnesia and farce are employed to build the plot of the comedy â€Å"Desperately Seeking Susan† which make the film totally laughter generating. It has been truly observed and remarked that once you get to watch the film, â€Å"Desperately Seeking Susan† an individual has no option but to unleash his/her intellectual faculty, stop exercising their grey matters and gobble the jewellery clad divas Rosanna Arquette and Madonna. The film stars Robert Joy, Laurie Metcalf and Aidan Quinn as well. As regards to the plot of the film, it happens to be the weakest part. A bored housewife played by Rosanna sees the classified ad where she views that a place and time has been sought by Susan who wants to fix a rendezvous with a person who is interested to meet her. Getting highly attracted by the ad, Rosanna fixes a meeting with Susan played by Madonna and gets so seriously involved into this meeting and the act of seeking people by Susan that she becomes Susan for a while. The plot of the film is genuinely unpredictable and its ending is the most unprecedented one. Thus, such kind of unprecedented occurrence creates a sense of perplexity amid the viewing audience which in turn can create disengagement. However, there are much more strong appeals and facets of the film which make it worth watching. The film captivates the audience with varied enchanting scenarios presented within the plot which act as a glue for the audience. The in and around of New York city as captivated by the camera of Seidelman is the remarkable thing to watch in the film. The film has moments and those moments are created by a volley of good actors like Aidan Quinn and Robert Joy. Thus, there is no wonder that the appeal of the two ladies Rosanna and Madonna, their exuberant and loud costumes along with voluptuous presence make the film more alluring. A true mark of entertaining cinema is imbibed within the screenplay of â€Å"Desperately Seeking Susan† manifested by the screenplay of Leora Barish. When I look towards the phenomena involving the true success of the film, â€Å"Desperately Seeking Susan†, it really feels great to acknowledge the use of all the actors even the supporting actors within the film so elaborately that it provides the film a different dimension altogether. The small roles

Managing in a global society Essay Example | Topics and Well Written Essays - 1500 words - 1

Managing in a global society - Essay Example It is therefore the reason why international managers should take their time to study these cultures before introducing new products in the market or opening new subsidiaries (Turner, 2000). Communication, for example, is an important tool, necessary for transmitting ideas throughout an organization. However, it is worth noting that communication does not necessarily entail only the formal aspects such as through writing and speaking but also, it entails maintaining personal etiquette and as per the standards required by the host. The US and UK have English language as their official means of communication. Therefore, it would be easy for a UK entrepreneur to establish himself quickly in the US as opposed to Japan, which has Japanese as the major language of communication (Norbury, 2006). The language barrier present between UK and Japan requires foreign investors to study Japanese as their second language especially due to the fact that Japan scores highly under hofstede’s un certainty avoidance index (Varley, 2000). ... It therefore means that the presenter has to exercise patience before pressing for response, failure to which it would be taken to mean that he is disrespectful thereby risking his success. Worse still is the fact that business negotiations may be hampered by lack of understanding for example due to the Japanese reluctance to say no or to criticize openly (Norbury, 2006). It may therefore be confusing for a foreign negotiator to find that everything he says is met with a positive response, while in the real sense his Japanese counterparts are against his propositions. Experts advise foreigners to concentrate more on their sign languages, which could be for example scratching eyebrows, tone in their voice, teeth clenching, frowning in between a conversation among others. For instance, frowning is a sign of disagreement and therefore, it would be wise to concentrate on the facial expressions or better, phrase your statements in a manner that will demand an outright yes or no as an answ er (Varley, 2000). Coming from a country such as UK where open criticism is considered as normal, it would be taken as an insult and destruction of character to practice the same when negotiating with such people. The high uncertainty avoidance index (UAI) has also been described as a hindrance towards effecting change. This is due to the fact that these people are accustomed to predictability such that introduction of new working environments may not receive a friendly welcome (Hofstede, 1996). This is as opposed to the US whereby UAI is low such that it becomes possible for entrepreneurs to introduce new brands in the market and be able to make profit within short periods of time. This is an important observation, which a person intending to invest in the

Coca-Cola Marketing Plan Essay Example for Free

Coca-Cola Marketing Plan Essay A. Introduction The Coca-Cola Company is the worlds largest beverage company, operating in over 200 countries with a product line that includes over 2,800 diverse items. The companys primary responsibility is to develop concentrates, beverage bases and syrups, which are sold to bottling companies that comprise the worlds largest beverage distribution system. In addition to product development, the Coca-Cola Company is responsible for product marketing. Their mission is to refresh the world, inspire moments of optimism, and to create value and make a difference. B. External Environment Socio-Cultural Factors Coca-Cola is recognized as the worlds most valuable brand. The company has been extremely successful in global marketing, and experts indicate that this success is largely based on product variation and adaptation (Lamb, Hair McDaniels, p. 114). Since the Coca-Cola Company extends to over 200 countries (with headquarters located in Atlanta, Georgia), they have an immense need to diversify their products and create a marketing plan that meets the socio-cultural interests of all their customers (vendors) and consumers (drinkers) around the world. The Coca-Cola trademark is recognized worldwide, no matter what language is printed on the bottle. However, the Coca-Cola Company must continue to tailor their marketing plan and product development to respect each consumers unique values, beliefs and cultures. An example of the Coca-Cola Company adapting to the external socio-cultural environment is in 2007, the Coca-Cola Company received a silver award at the Iberoamerican Advertising Festival for their Levate la Mano (Raise Your Hand) commercial that was aired in Latin America (2007 Annual Report: Marketing Highlights). Coca-Cola has also created a unique formulation for Sprite sold in Japan to meet the cultural preferences (p. 114). Social factors have been carefully considered in the companys marketing plan. The Coca-Cola Company has successfully developed products to please the 21st centurys health-conscious consumer with brands like Coca-Cola Zero (their best selling brand in over 25 years), sports drinks, and bottled water. Coca-Cola must continue to adapt to the external environmental threat of the healthy lifestyle movement through product development and marketing of healthy options available in the product line. Economic Factors  The United States is currently experiencing an economic recession. This period of negative growth includes higher unemployment, inflation, and cost of living expenses while consumers are experiencing lower disposable income and purchasing power (p. 641). The Coca-Cola Company contracts with numerous bottling companies around the world to create and distribute their beverages. The weakened economy could have a negative impact on any of the bottling companies, which would threaten the stability of the Coca-Cola Company due to the dependent relationship. The Coca-Cola Company must be profitable in order to sustain their investment in communities around the world. Furthermore, small communities depend on large businesses like the Coca-Cola Company to strengthen their own economy and help create social and environmental programs. The Coca-Cola Company has been very successful in helping other nations grow and become economically stable by investing millions of dollars back into the countries in which they are operating. Legal Factors Legal factors that could pose an environmental threat to the Coca-Cola Company include new legislation or regulation of food and beverage products. Activists are trying to push for more government involvement in product advertising and labeling. While many laws have already been passed in this regard, expanded or new laws could threaten the company by creating more overhead expenses and decreasing the profit margin. Technological Factors In todays marketplace, technology is a key player in helping a business stay profitable. Large businesses, like the Coca-Cola Company, must invest in technological research to find ways to become more efficient, and ultimately better competitors. The Coca-Cola Company should address external technological threats by investing directly in applied research to improve recording and monitoring of the sales, production and delivery process between the Coca-Cola Company and the bottling companies (p. 90). Competitive Factors Consumer tastes and needs are ever changing. With the new focus on health and nutrition and concerns with obesity, many consumers are changing their behaviors and products choices. Tea products, bottled water and energy drinks have become favored as opposed to the typical soft drink. This is an external threat to the Coca-Cola Company, as these changes in preferences have increased the number of competitors in the industry. The Coca-Cola Company is not only in competition with soft drink companies, like PepsiCo, Inc., but with other unassuming companies like Unilever, Kraft Foods, and Nestle. The Coca-Cola Company must continue aggressive efforts in responsible marketing, community investment and product development to hold the No. 1 place in sales of juice, ready-to-drink coffees, and teas. Surprisingly, Coca-Cola is ranked No. 3 in soft drinks, but their No. 1 ranking in juices, teas and coffee products indicate that they are in touch with their consumers interests, and that they understand that soft drinks cannot be their sole products in order to sustain business. C. Target Market The primary target market of the Coca-Cola Company is all consumers of all nations that have a thirst for a high-quality beverage from a reputable brand that cares about small communities and saving the environment. The Coca-Cola Company is well known for advertising to persons of all ages, genders, incomes, ethnicity and lifestyles. Nevertheless, more specifically, over the last decade the Coca-Cola Company has focused on a secondary target market, based on specific psycho-graphic characteristics, of consumers that are health conscious and interested in buying products to support their overall wellness. The Coca-Cola Company has reached this market through many product lines, and has customized their website to provide healthy resources and marketing of products that are considered smart choices. D. Product Coca-Cola is the number one selling sparkling beverage in North America. Coca-Cola is primarily a business product. As a business product, Coke is sold to grocery stores, convenience stores, gas stations, vending companies and restaurants. Coke could also be considered a convenience product as it is a relatively inexpensive item that merits little shopping (Lamb, Hair, McDaniel, pg. 308). It is can found almost everywhere, from schools, hotel, theme parks, airports, places of business and even rest stops on the highways. Coca-cola was packaged solely as soda fountain drink when it was introduced in 1886. In 1894, a candy storeowner started placing the drink in bottles and approached the owner of the Coca-Cola Company, Asa Griggs Candler, about bottling the drink. Candler declined. Then in 1899, Candler sold the rights to bottle the drink and over the next 10 years, 400 bottling plants would be born. The packaging of red and white Coca-Cola products is a world recognized.

Tourism Transport Travel

Tourism Transport Travel Introduction Tourism world over cannot exist in isolation from transport and therefore it can be stated in other terms that there is a strong positive correlation between tourism and transport The improvement or modernization of transport or deterioration of the same has a direct impact tourism. The history of tourism and that of transport provides a clear understanding of this shared relationship. Transportation can be discussed without taking tourism into consideration but clearly tourism cannot thrive without travel. Transportation is an essential part of tourism industry and is principally due to the improvements of transportation that tourism has expanded. (Rethinking the role of transportation in tourism, 2005). Historical background Before the key technical transformations brought about by the industrial revolution towards the end of the 18th century, no forms of motorized transportation existed by then. Transport technology was mainly limited to harnessing of beasts of burden for land transport and to wind for maritime transport. The transported output volumes were very limited and similarly the speed at which people and freight were moving. The average over the land speed by horse was between 8 to 15 kilometers per hour and maritime speeds were scarcely above these figures. Under those conditions, it was stilln early to start talking of tourism, but rather of a beginning of state of mobility of people. The beginning of the act of going places purely to experience the surrounding can be explained by the gradual transport improvement of transport technology. It was during the industrial revolution those massive modifications of transport systems and consequently that of exploration of new lands that finally gave rise to the spirit of tourism. Role of transport in tourism Transportation links diverse destinations and ferries people commodities and services between these places. Tourism is much about travel and therefore the role of transportation in its operation is vital. The advent of air travel has shrunk the world and the motor vehicle have made traveling anywhere a possibility this reality together with changing work patterns and innovative marketing have propelled international mass tourism throughout the years. Culpan(1987,p546) identified transportation mode and management as: â€Å"important ingredient of international tourism system,† acknowledging that connection by air, sea and land is essential for the operations as well as the availability of support services like fuel stations , auto repair, motels and rest facilities for land travel. Advances in transportation have widely eased travel. Without fear of contradiction it can be sufficiently stated that widespread growth of nature tours can be attributed to the ease and availability of modern transport. Croall (1995, p1) criticizes what he calls the image of tourism. Transportation in tourism is just seen as a part of tourism system for bringing tourists to their destinations and leaving those destinations once the duration is over. Page and Lumsdon (2004) agrees that transportation system of a tourist destination has an impact on the tourism experience which explains how people travel, their choice on forms of holiday, destination and transport mode. The improvement of modes of transportation coupled with low fares has seen accessibility of areas once seen as off-the-beaten-path rise. Access to a specific tourism site differ according to the nature of the site , state of infrastructure, and the efficiency of public transport system. Transport policies. Transport policies and government decisions can make a ruling on the destinations available to tourists. Failure of public sector to cope with demand concerning transport infrastructures may mean lack of tourism development in such areas. Tourism can use different transport modes. Car travel is the most widely used and the most dominant in the world tourism notably due to its flexibility, price and independence with the availability of cars at even cheaper prices means an increase in availability of this mode of transport and hence the growth of tourist volume. Rail travel is another transport mode used by tourists. With the introduction of high speed electric trains as compared to the old locomotive steam engines transport is made faster more reliable and comfortable and this contributes positively to the tourism sector. Air transport is the most effective in terms of speed but due to the high cost only a small proportion of people worldwide use it. Long journeys can be made in a mi nimal time and with this a tourist can afford to visit different places in a limited time if the cost factor is ignored. Conclusion Traveling has and will always be an important aspect of any given society. The explorers travel to experience new fronts in term of geographical regions, to look for new markets and also to exploit resources. Tourism as monetary activity is characterized by high levels of flexibility. Since transport costs are significant factors affecting international transportation, demand is strongly affected by the fluctuations of costs. Therefore we can say that transport is the chief element in the tourism industry. The improved transport facilities have stimulated tourism and in turn the expansion of tourism industry has stimulated transport. Accessibility is the principal function behind the fundamentals of tourism industry. Air transport plays a dominant role in the inter-regional transport movement of tourists that entails movement over long distances. Growth rates of global air traffic are attached with those of international tourism. Tourism being dependent on travel services means that travel flows should be designed in a way to accommodate tourism. Infact this should be given priority considering that tourism is increasingly becoming a leading income generating activity for the government in many countries today. Whole communities within African and European regions are depending directly or indirectly on tourism activities like the drivers, hoteliers, sculptors among others, thus their lives are linked to tourism development. The government of any given country for instance should begin by decongesting the tourism traffic flow pathways like paving roads, traffic decongestion on roads, quick issuance of travel documents and quick clearance at the airport. Furthermore competitions among developing countries for tourism will be an integral of the improvement in transport sector. A country with a good transport infrastructure will compete favorably with others and vice versa. References (2005). Rethinking the role of transportation in tourism. Eden Soripia. Vol. 5. pp 1767. Culpan. R. (1987).International Tourism Model for Developing Economies, Annals of Toursm Research, vol.14, 541. Page,S. and L.Lumsdon (eds.) (2004) Tourism and Transport: Issues and Agenda for the New Millennium, Elsevier, Boston. Weaver,D. and Lawton, L. (2002) Tourism management, John Wiley and Sons Australia Ltd. Queensland. Coleman, C. (1997) Tourist traffic in English Ntional parks. An innovative approach to management, The journal of tourism studies, vol.8, No. 1, 2-15. Rodrigue.J.P, (1998). The geography of transport. Historical geography of transportation New York: Routledge Duval. D.T., (2007). Tourism and Transport: Mode Network and Flows. Channel View. Palhares, G.L. (2003). International Journal of Tourism Research. Wiley. Great Britain. Vol.5. Part 5. Cooper, C., Fletcher, G., Fyall, A., Gilbert, D. (2006). Tourism principles and practices. Great Britain. pp.140 Zeppel, H.(1996). Sustainable tourism: Aboriginal Tourism in Australia Harp,B.M. (1988). Tourism Without Transport. France. pp140. Vashmi, C (1996) Indian Ocean transport versus tourism. India. Bindra press vol.1. 125 Christopher, D. (2000). Tourism and Transport Revisited. Britain. p120.

Impacts Of Singapores Integrated Resorts

Impacts Of Singapores Integrated Resorts Singapore is a small island city with a total population of about 4.98 million. The local population consists of approximately 74.2% ethnic Chinese, 13.4% Malays and 9.2% Indians. The remainder 3.2% is made up of Eurasians and other foreign workers. It is a relatively young population with only 217,000 or 7% of the population currently over the age of 65 (Singapore Facts and Figures, 2009) Integrated Resorts is to strengthen the leisure and entertainment options to enhance Singapores reputation as a must-visit destination for leisure and business visitors. The Integrated Resorts will be part of a larger spectrum of tourism products and are developing to enhance our destination appeal, and will enhance the tourism industry and economy. (Ministry of Trade and Industry, 2010) The Gross Domestic Product (GDP) in Singapore expanded at an annual rate of 24.00 percent in the last reported quarter. From 2007 until 2010, Singapores average quarterly GDP Growth was 7.62 percent reaching an historical high of 45.70 percent in March of 2010 and a record low of -12.50 percent in June of 2008. Singapore along with Hong Kong, South Korea and Taiwan is one of the Four Asian Tigers. Singapore has a highly developed and successful free-market economy. It enjoys a per capita GDP higher than that of most developed countries. (Trading Economics, 2010). The Integrated Resorts are contributing to GDP of the country and it is boosting the economy. (DBS treasures 2010) Integrated Resorts is in reality nothing new in the world of gaming and Integrated resorts. Singaporeans were requesting international world class developments combining elements already found in other major casino developments such as the Crown Entertainment Complex in Melbourne, Australia; The Venetian and Palazzo in Las Vegas; The Atlantis on Paradise Island in the Bahamas; Genting Highlands outside of Kuala Lumpur in Malaysia. On the other hand Singapore has seen the results of the Integrated Resorts, so they wanted to achieve those benefits as well (Andrew. M William. R, 2008) Integrated Resorts Integrated Resorts (IRs) are resorts with mixed development like hotels, restaurants, convention centre, theme park, shopping centre, casino, (Lee, 2005). As it has a gaming component casino, integrated resorts development has stirred a great controversy among the Singaporeans. On 18 April 2005, The Prime Minister of Singapore, Mr Lee Hsien Loong announced the cabinets decision to develop two integrated resorts in Marina Bay Sands and Resorts World at Sentosa. The Singapore Government stated that the aim of the Integrated Resorts is to boost the countrys tourism industry and economy. There has been very keen competition from the neighboring countries like Malaysia, Thailand and Hong Kong. According to the Government, the Integrated Resorts are expected to create some 35,000 jobs directly and indirectly (Business Times, 08 Nov 2005). There could be a negative social impact of gambling. The Government, however, promised to have a proper and strict safeguard to limit the social impact of gambling, among others exorbitant entrance fee and the casinos would not extend credit to local population (Parliamentary Debate on IR Decision, 2005) An Integrated Resort is really a very large scale entertainment development based around a casino. The casino component is physically small, but is the primary economic engine which drives overall returns and facilitates investment in other facilities and amenities. Thus the casino element must be of such magnitude and importance that it can generate over half of the developments annual cash. With capital costs associated with Integrated Resorts at, say, US$4 billion, such a facility would need to generate at least US$500 million in EBITDA (Earnings before Interest, Taxation, Depreciation and Amortisation) to be viable (Andrew. M William. R, 2008) 1.2. Definition of Socio Economic In most cases, socio economists focus on the social impact of some sort of economic change, which is basically a study of the relationship between the economic activity and social life (Davis et al, 2008) 1.3 Objectives of the Research The objectives of this research are to understand the Socio-Economic impacts of the Singapore Integrated Resorts. This research deals with the socio-economic factors that have potential impact from the Singapore Integrated Resorts and how Singapore is being affected by Integrated Resorts what kind of positive or negative things this can bring to the person such as it would create better and more job opportunities for the people and would it revitalize the Singapore tourism industry. On the other hand how does the Integrated Resorts play a vital role in boosting the economy of Singapore, will the Singapore integrated resorts will be able to attract the potential customers and the tourism industry will grow better and Integrated Resorts would revitalize the tourism industry as there been a drop in the tourism sector. Economy of the Singapore would be affected by the Integrated Resorts how it would play a vital role in booming the economy. 1.4 Motivation This research deals with the socio-economic factors that have potential impact on the Singapore. The main aim is to focus and to investigate, analyze the socio-economic impact. The motivation for this research is to find out the process and ways the Integrated Resorts of Singapore boost the economy, revitalize the tourism, and change the shape of tourist coming to Singapore and how they create job opportunities for the people of Singapore. Would the Integrated Resorts be able to improve the well-being of the local population by generating jobs and increasing income? Would they will be able to play the role towards Singapore Economy and how they would benefit the local people of the country. The motivation to do this research is to see that would be able to revitalize the Singapore tourism as it is declining in past few years and what does the IR have to contribute to make a difference and how would the economy of Singapore would be boosted by the IR and what Job opportunities would the IR create for the local people of Singapore. The researcher wants to study how the Singapore Integrated resorts would perform as it has all the same components which the other neighboring Integrated resorts have like Mauritius, Crown Melbourne, and Macau China. 1.5 Research Focus The Focus of this research is to understand the Socio-Economic impact of the Singapore Integrated Resorts. The main aim to understand how, the impacts of the Singapore Integrated Resorts can play a vital role on both socio and economic these impacts could be positive or negative as well Revitalize Singapore Tourism (Andrew. M and William R, 2008) Boost Singapore Economy (R. Nunkoo and H. Ramkissoon, 2010) Job creation (Andriofis. K, 2008) 1.6 Research Questions In this report we have to invest the socio economic impacts of Singapore Integrated Resorts and the effects of these socio and economic impacts could be negative and positive. Revitalize Singapore Tourism. Boost Singapore Economy. Job creation Chapter 2 Literature Review The purpose of literature review is to make sure that we analyze the Socio Economic Impacts of Singapore Integrated Resorts and the purpose of the literature review is to select promising measure, methods (Mamchak and Mamchak, 1994) The Integrated Resort (IRs) is undoubtedly a necessary step to Singapores future economic viability. As Singapore has no natural advantages, it must capitalize its ability to stay at the front of the global economy, with focus to attract foreign investors, tourists and talent. Surveys have suggested that Singapore is seen as unexciting compared to other travel destinations, and has been labeled as conservative, moderate and stale (Straits Times, 2005) The Integrated Resorts and casino in Asia has grown significantly across the Asia Pacific region since 1999. The growth of the Integrated Resorts and casino market in Asia over the past 10 years and its continued expansion will have an impact on established casino markets in the region, including Australia, Mauritius and Macau have led the way with the development of integrated casino resorts. These developments have come during a period when both Asian economies and the Asian tourism market have grown significantly since 1999, with further growth in both expected into the future. Integrated resorts can be viewed as an attempt to provide a carefully planned, controlled and well defined tourism product (Wall, 1997, p. 715) Macau became the largest casino and Integrated Resorts market in the world, growing from US$2bn 1999 to US$14bn by endà ¢Ã¢â€š ¬Ã‚ 2008. The sole casino operator in Malaysia, Resorts World, grew revenues from Au $1bn to in excess of Au $2bn by 2007. These integrated resorts have similarities with the resort pioneered by Genting in Malaysia, with meetings, incentives conventions and exhibitions (MICE) facilities, restaurants and entertainment venues, sitting alongside gambling facilities. However, the sheer size and number of these resorts have eclipsed those in most other parts of the world. (Harry. A Laurie. K, 2009) Singapore having problems to attract tourist and there was big decline in the tourism industry in the year 2008-09 so Singapore decided to have the two Integrated Resorts in order to race with the other Resorts in the Asia as they were behind in the chase as the other nations were attracting plenty of tourist and the economy of the country is booming like Mauritius, Macau, and Crown Melbourne. Based on the research objectives, the researcher will provide relevant concepts in the review of current literature in this chapter. Growth in Asia since 1999 and the countries enjoying the benefits of the Integrated Resorts by economic boost to the country, better job opportunities to the people, and improve the tourism of the country. Singapore catches up with the mastermind race. Revitalize Singapore Tourism (Andrew. M and William R, 2008) The visitor arrivals to Singapore started to decline from June 2008 coinciding with the economic downturn. September/October saw a slight pickup in arrivals due to the 2008 FORMULA 1 SingTel Singapore Grand Prix. As a result, Singapore ended the year with a marginal decline of 1.6% in arrivals to reach a total of 10.1 million visitor arrivals. Visitor arrivals to Singapore fell by 4.5% year-on-year in July 2009 to reach 881,000 visitors. Visitors days were estimated at 4.6% million days, year-on-year decrease of 11.6% in comparison of July 2008 (923,000) The decline in tourism is certainly a concern for Singapore and the solution is to revitalize Singapores tourism and create a unique Singapore niche. There is little point in selling Singapore as a country rich in heritage and culture; rather, the Integrated Resorts will market the modern entertainment, vibrant city life, and a constantly changing environment Singapore can best call her own (Singapore Tourism Board, 2009). Figure 1 Decline in tourism in 2008C:UsersDickeyDesktopSingapore factsdrop in numbers.png Source: Singapore Tourism Board, 2010 Arrivals to Singapore dropped by some 4% in 2009, to 9.7mn. An extremely strong performance in the second half of the year was not quite enough to offset the poor start to the year experienced by the tourism industry. Tourism revenue totaled an estimated SGD12.4bn for the year, according to figures released by the Singapore Tourism Board (STB) in February 2010. This represented a decline of 19%, as tourists spent less while in country. Although 2009 was difficult for the Singaporean tourism industry, there are reasons to be positive about the outlook for 2010 as the global economy recovers. In particular, the opening of the two integrated resorts, Marina Bay Sands and Resorts World Sentosa, help the island attract new tourists (STB, 2010) Integrated Resort developments at the present time might cost US$4 billion or more, and include facilities and amenities that create virtual cities of entertainment. These new style resorts also change the landscape around them by spurring complementary developments and even enhancing the interest amongst some to have residences in close by to them. Thus they can become substantial hubs of economic activity, catalysts and improve tourism (Andrew. M and William R, 2008) Perhaps the most significant economic impact from the development of an Integrated Resort is tourist impact. An Integrated Resorts located in a capital city such as Singapore or Melbourne, IR can generate significant visitor numbers sometimes exceeding ten million per annum (implying an average of upwards of 30,000 visitors per day.) Depending on location and the actual type and range of facilities offered, this may well result in millions of additional tourists visiting the region, resulting in incremental spend in the local communities as these visitors take tours, eat in local restaurants and stay at local accommodations (outside the IR) and spend time and money outside the Integrated Resort. At Genting Highlands in Malaysia, for example, it is estimated that approximately three million people visit the country annually specifically to visit the Resort. This represents around fifteen percent of total international visitors to Malaysia (Andrew. M William. R, 2008) International visitor arrivals to Singapore registered 16.2% growth to reach 1,055,000 in January 2011. This is the highest ever recorded IVA for the month of January. Visitor days were estimated at 4.1 million days, a year-on-year growth of 13.3% and arrivals to Singapore have been on an upwards trend throughout 2010 so far. In April, the city-state welcomed 978,339 visitors, a record for the month and a 20% increase on April 2009. Cumulative arrivals for the first four months of 2010 came to 3.63mn. This strong performance reflects the improving global economic environment, as well as the positive impact of Singapores new integrated resorts. Business Monitor International ltd says both resorts will do much too significantly revitalize Singapores tourism industry from 2010, as they offer a wide range of entertainment aimed at complementary markets. Figure 2 Visitors arrival 2009/10/11 C:UsersDickeyDesktopSnag itVisitordec 07,dec08.png Source: STB 2010 The socio economic impact of Singapore Integrated Resorts have really revitalized the tourism sector of Singapore as shown in the figure above and the tourism industry has grown rapidly as there are a lot of visitors coming to Singapore to check out the new Integrated Resorts, leisure and recreation purpose. Based on the experience of Las Vegas, when dealing with a true Integrated Resort, it is possible that only about half of the total revenue generated will come from casino operations. The remainder will be driven largely by people staying in the hotels, attending conferences, conventions, events, or theme park activities. The general attractiveness of the venue and its supporting infrastructure, much of the non-gaming spend at the IR will be derived from people visiting from outside of the local area and local people, this will support the direct new investment to the Integrated Resorts and Singapore Integrated Resorts have those same components as the other IR have and the Singapore tourism industry is growing rapidly as the Integrated Resorts are attracting lots of visitors from different countries (Andrew. M and William R, 2008) Singapores tourism offering is being radically altered by the opening of the two new integrated resorts, the SGD 6.6bn Resorts World Sentosa operated by Genting International and the SGD7.6bn Marina Bay Sands operated by Las Vegas Sands Corporation. Resorts World is aimed more at a family audience, with attractions including theme parks and an oceanarium, while Marina Bay Sands is aimed more at the business travel and MICE market, with conference facilities and shopping area, both has casino. (STB, 2010) The Integrated Resorts brings in entertainment and conventions, hospitality and retail outlets, which will help to increase the demand for hotel services, greater patronage at restaurants and heightened convention and exhibition activities. Singapore had rapid hotel growth and development over the past two years with the openings of The St. Regis Singapore (April 2008), Capella Singapore (March 2009), Integrated Resorts and the Fullerton Bay Hotel Singapore. The hotels are doing very good business as their occupancy rate has really grown up and they are performing well. The new hotel openings come at a time when visitor arrivals numbers to Singapore are seeing an increase. The destination saw visitor arrival numbers increase by 30.3 percent to 946,000 visitors total in May 2010, compared to the same period last year, which saw 726,000 visitor arrivals. May marked the sixth consecutive month during which Singapore saw record tourism arrival numbers. The country expects to reach its go al of at least 11.5 million total visitor arrivals by the end of 2010 (Travel Age West, 2010) Average Occupancy Rate (AOR) posted a 5.2 percentage point increase over September 2009 to reach 82% in September 2010. (STB, 2010) At the end of 2008, Singapore had 39,289 hotel rooms. In 2009, average occupancy rate (AOR) was 79%, a drop from 81% in 2008. The average room rate (ARR) for the year was estimated by the STB to be SGD191, a 22.3% decline. This reflected the more challenging operating environment for hotel companies during 2009. In April 2010, AOR stood at 85% for the month, an increase of 15 percentages. In 2010, the integrated resorts at Resorts World Sentosa and Marina Bay Sands added 4,400 rooms to Singapores supply. Four of these hotels are already open. In 2009, several major new hotels opened, including the 300-room St Regis Singapore, the 121-roomAmara Sanctuary Resort Sentosa and The Boutique Hotel Tiong Bahru. In mid-2010, Australias StayWell Hospitality Group is to open the 200-room Park Regis Singapore (STB, 2010). In April 2010, AOR stood at 85% for the month, an increase of 15 percentage points. ARR was estimated by The STB to be SGD211, up by 12.2%. Figure 4 Hotels average occupancy 2009/10/11C:UsersDickeyDesktopSingapore factshotel occupancy in 2010.png C:UsersDickeyDesktopSingapore factshotel arr.png STB 2010 Figure 5 Average Room Rate 2009/2010/2011 Average Room Rate (ARR3) increased by 13.1% over September 2009 to reach an estimate of S$233 in September 2010. Average Occupancy Rate (AOR2) posted a 1.0 percentage point increase over January 2010 to reach 82% in January 2011 2.2 Boost Singapore Economy (R. Nunkoo and H. Ramkissoon, 2010) When Singapore decided to establish two Integrated Resorts in the City-State, did so on the basis of the potential visitor impacts and boost Singapores economy as well as its image. Singapores goal was to triple its tourist numbers over a period of twelve years and to more than triple the resulting economic impact by attracting higher spending and thus higher value visitors to that country. When they open in 2010 or 2011, the two IRs will be critical in achieving that objective and will likely contribute more than fifty percent to Singapores long term goal by 2015 Singapore is on the right track by opening the two Integrated Resorts which will boost the Singapore economy. The Ministry of Trade and Industry (MTI) had earlier forecast the Singapore economy to grow between 7.0 and 9.0 per cent this year. Singapore today doubled its economic growth forecast for 2010, expecting it to expand between 13.0 to 15.0 per cent following a better economic performance in the first quarter. (Bernama Malaysian National News Agency, 2010) As we have seen in the recent years that Macau has experienced an unprecedented level of economic success of its gambling monopoly. It has created an environment where casinoà ¢Ã¢â€š ¬Ã‚ driven tourist investment projects attract industry leaders, while tourist, hotel guest numbers and revenues have grown with the opening of new integrated resorts. Macaus location is next to a rising and booming Chinese economy. As well as in recent years Mauritius has experienced a rapid increase in integrated resort developments, which have been intended to secure income from new tourism segments and to boost the economy. (Robin.N Haywantee. R, 2010) Singapore is also having such an Integrated development so the Integrated Resorts of Singapore are going to boost the economy as well. This success of Macau and Mauritius has not gone unnoticed, Singapore has followed the footsteps as well and having the Integrated Resorts which will for sure help to boost the economy of Singapore Perhaps the most notable move that illustrates this shift is Singapore. Traditionally conservative, in April 2005 it made the decision to attempt to emulate the success of Macau which has helped them to boost the Singapore economy by the help of the Integrated Resorts. However, in lateà ¢Ã¢â€š ¬Ã‚ 2004, the Singapore government changed its policy stance in a move inspired by the incredible growth of Macau, the continued success of Genting Highlands and the phenomenal rise of tourism in Asia (Harry. A Laurie. K, 2009) There has been a great change from the over the past century. Governments and developers around the world have caught on the race to mastermind, create and develop Integrated Resorts and Entertainment which creates positive value propositions and potential growth to the countrys image and economic strength of Singapore. Between 1993 and 2002, tourisms contribution to GDP dropped from 6.1% to 3%, and our share of the Asia Pacific tourist flow fell from 8% in 1998 to 6% in 2002. Figure 6: Assessing the Economic Impacts Integrated Resort: Assessing the Economic Impacts Total Revenue of about $ 270 million, of which $212 million are derived from gaming activates Contribution to GDP of about $500 million, which is 0.4 of Singapores 2003 GDP Source: Forecast by Assoc Prof Winston Koh, Singapore Management University 2010 The positive annual impact from Integrated Resort developments can indeed be substantial. Estimating the economic potential of these IRs will depend on the unique situations established within each locale and legal situation. However, it is often the case that such developments can become the most significant that any locale will have seen from a single activity. Marina Bay Sands opened its first phase of development in April 2010, offering 963 out of its total of 2,560 hotel rooms, as well as opening part of its shopping mall, restaurants and convention centre. The grand opening for the resort took place in June. BMI believes both resorts will do much too significantly boost Singapores tourism industry from 2010, as they offer a wide range of entertainment aimed at complementary markets. Government projections have estimated that each resort could contribute SGD2.7bn to Singaporean GDP by 2015. Singapores two integrated resorts are a major boost to the countrys economy, said Prime Minister Lee Hsien Loong. The Prime Minister said he is glad that visitors are generally happy with the IRs as such attractions make the economy more vibrant and the city more colorful. He added that the IRs have created buzz and both were packed with visitors on their opening days, creating many jobs in the hospitality and tourism sector. According to media reports, nearly 200 bus loads of Malaysian tourists a day are visiting the IRs. (Channel News Asia, 2010) Singapores growth accelerated to a record 18.1 percent pace in the first half of 2010, spurring the currency and putting the island on course to overtake China as Asias fastest-growing economy this year. Gross domestic product expanded at a 26 percent annualized pace in the second quarter from the previous three months, after a revised 45.9 percent gain in January to March, the trade ministry said today. Growth in the first half was the fastest since records began in 1975, prompting the government to predict GDP will rise 13 percent to 15 percent in 2010. (Bloomberg, 2010) Figure 7 Singapore GDP Growth rates 2007/2010C:UsersDickeyDesktopSingapore facts11-10-2010 1-48-36 PM.png Source: Trading Economics (2010) This will put Singapore on track to possibly becoming the worlds fastest growing economy, surpassing even China. On an annualized and seasonally adjusted basis, Singapore economy expanded 26.0 per cent in the April-June period (Channel news Asia, 2010). The two Integrated Resorts are now reflected in the GDP data contribution as integrated resorts have contributed SGD 470 million to the economy in the first year. Figure 7 and 8 Contribution of Integrated Resorts theC:UsersDickeyDesktopSingapore facts12-19-2010 4-53-26 PM.png C:UsersDickeyDesktopSingapore facts12-19-2010 4-54-59 PM.png Source: DBS treasures 2010 Contributions derived from the GDP statistics reflect only the direct impact of the IRs. The overall economic gains to the economy are likely to be significantly larger if the spinoffs to other industries are taken into account. (Dow Jones International News, 2010). Singapore economy will need to create as many as 130,000 jobs next year if the latest economic growth forecast is to be met, economists said. Most of these jobs are set to come from the service sector, although there is likely to be broad-based job creation across most industries, said human resource experts and companies. The two integrated resorts are leading the hiring charge. They look set to continue hiring rank-and-file service staff for restaurants, hotels and tourist attractions in the next two to three years. (Aaron, 2010) Job creation (Andriotis and Konstantinos, 2008) Integrated Resorts being constructed with a development involving capital in the billions of US dollars there are going to be a number of wide ranging economic benefits and multiplier effects accruing to the region of Singapore. The first round comes from the construction contracts and the related employment opportunities for the local people (Andrew. M William. R, 2008) Integrated Resort is generating the greatest flow of economic benefits. Integrated Resorts tend to be labour intensive, requiring large numbers of staff to service the various facilities and activities on offer to customers and guests in the Integrated Resorts such as in hotels, restaurants, shopping center and gaming components Casinos. This number can exceed ten thousand direct full time equivalent employees, depending on prevailing wage rates and other factors. The casino in particular can be a major contributor to employment with anywhere from five to seven employees per table game. In Asia particularly where table games are the most popular form of casino entertainment an IR casino might have five hundred or more table games with thirty five hundred or more staff just in that department (Andrew. M William. R, 2008) The diversity of job opportunities within an Integrated Resort can be very tremendous. However, an IR should be viewed as a small township with a multitude of roles required to maintain its operation. It is not unusual for there to be one to two hundred different positions within the entire complex. Direct employment of this magnitude induces a multiplier effect in the local community with additional jobs created to service the employees of the IR. Depending on the extent of economic development in the region, the increase in jobs and incomes deriving from employment at the Integrated Resort can be very large indeed. An employment multiplier of 1.5, for example, would result in an additional five hundred jobs for every thousand full time jobs created within an Integrated Resort. This sort of impact on a local community job creation can be of great significance and should not be underestimated. (Andrew. M William. R, 2008) The Integrated Resorts industry the IRs has been projected to create at least 35,000 jobs and greatly increase household revenue. Many governments have encouraged integrated resort development in an attempt to improve the well-being of the local population by generating jobs and increasing income, and because of the easier control of tourism activities within their boundaries. However, as found jobs offered by the Integrated Resorts are more desirable than local jobs due to higher pay. (Andriotis and Konstantinos, 2008) Singapore job market soared towards the end of last year, causing a plunge in unemployment and a sharp rise in the employment of local workers. The jobless rate among residents, who include citizens and permanent residents, fell from 5 per cent last September to 3 per cent in December, which meant about 61,400 people being out of work. This drop is the steepest three-month decline in a decade, according to preliminary figures released by the Ministry of Manpower (MOM) yesterday. Accelerated hiring for the year-end festivities and by the two integrated resorts (IRs) made for the improvement. (Straits Times, 2010) The Integrated Resorts have helped to reduce unemployment, but full potential of IR effect not seen yet Singapore decision to allow integrated resorts (IRs) with casinos to be built here has changed this country for ever and it is already reaping the benefits. The IRs began hiring well before the opening of the properties; they clearly had a strong role to play in pushing down unemployment to 2.1 per cent, says Leong Wai Ho, an economist with Barclays Capital. The economic landscape in the Singapore is changing very rapidly making it imperative for Singapore to adapt to an increasingly competitive environment not just to expand its tourism share, but to keep on target of being the ultimate Global City of Asia. Given the huge investment in the Integrated Resorts projects, integrated resorts will deliver significant economic benefits for local companies and businesses in order for the gains to be equitably shared by Singapore society. The key here is how to profit from the expected influx of tourists, and make the most of the opportunities brought about by job creation and benefit to the local people of Singapore (Business Times, 2010) Singapore has seen the neighbor and not gone unnoticed as The Crown Entertainment Complex in Melbourne, Australia is an example of an Integrated Resort casino opened in 1997 that was one of the largest single site job creators in the Southern Hemisphere. (The case for Integrated Resorts, 2010) Singapore, when it decided to establish two Integrated Resorts in the City-State, did on the basis of the potential visitor impacts and the positive effects they would have on Singapores economy as well as its image. Singapores goal was to triple its tourist numbers over a period of twelve years and to more than triple the resulting economic impact by attracting higher spending and thus higher value visitors to that country. Integrated Resorts will be critical in achieving that objective and will likely contribute more than fifty percent to Singapores long term goal by 2015. (The case for Integrated Resorts, 2010) As illustrated in Labour Force Survey the unemployment rate shows a downward trend due to the improving economic conditions over the past few years, from 2003 to 2008. For the year 2007, the strong economic recovery has helped to ease the unemployment rate to less than 2%. Total employment increased by 9.6% in the fourth quarter, December 2007, growing for the fourth consecutive quarter and at an increasing pace due to

Nobody Ever Dies :: Essays Papers

Nobody Ever Dies â€Å"The Complete Short Stories of Earnest Hemingway† contains many kinds of stories, with themes ranging from the comic to the serious and the macabre, among which â€Å"Nobody Ever Dies† is my favorite one. The story is about a young man named Enrique, who had been away at war for 15 months. His comrades-in-arms secretly sent him back to a house, without knowing it was being watched. Enrique was all the time listening. Someone was trying the two doors. Keeping himself out of sight, Enrique carefully looked around the house. There was no one but a Negro walking along the sidewalk. When the dark came, the Negro was still there. Suddenly, a siren on the radio from the next house gave him a false alarm. Soon afterwards, two stones fell on the tiling floor of the porch one after the other. Enrique went downstairs to the back door. The one outside gave the password correctly, and Enrique opened the door. It was his girlfriend Maria. She had waited until it was dark to come to send him food. Enrique shut the door again. They went up to the porch and looked out. The Negro was gone. Maria learned from Enrique that many soldiers had died, including Vicente, her only brother and the flower of their party. She couldn’t accept it. Enrique finished his meal and talked about the lessons he had learned from the war and his attitude toward his companions’ sacrifice. But she said he talked like a book with a dry heart. Enrique was hurt and showed her the severe wound on his lower back. She cried. Enrique suggested their leaving the house immediately. Just then, two real sirens came both ways up the street. Enrique ordered Maria to leave at once, but she insisted he should go first. Finally, they ran out of the back door and took two ways, diving into the weeds surrounding the lot and crawling. Enrique was almost to the edge of the lot now and must make a dash across the road. But as he started to run, the searchlight caught him, which was from the police car that had come silently, without siren, and posted itself at one back corner of the lot. Enrique fell to the gun from the car.

Erectile Dysfunction Essay -- essays research papers fc

Erectile Dysfunction   Ã‚  Ã‚  Ã‚  Ã‚  Todayà ¢Ã¢â€š ¬Ã¢â€ž ¢s society is a sexual playing field. Celebrities on television and movies, models on the covers of magazines, and even politicians have become sexual legends in the map of American society. The issue of sex is publicly discussed, on media and otherwise, and as such, it has become, to a great degree, a measure of self-worth. Issues such as breast size, penis size, and sexual stamina have flooded the American public with the idea that one is defined by how sexually appealing s/he is.   Ã‚  Ã‚  Ã‚  Ã‚  As a result, it has become of monumental importance to the American male to remain sexually vigorous and virile. It is clear to see (in media especially) that the à ¢Ã¢â€š ¬Ã‹Å"perfect maleà ¢Ã¢â€š ¬Ã¢â€ž ¢ is about twenty five years old with a rippling physique and a beautiful woman next to him. Never once, when we see our à ¢Ã¢â€š ¬Ã‹Å"perfect man,à ¢Ã¢â€š ¬Ã¢â€ž ¢ do we ever think that he could suffer from any form of sexual dysfunction. The à ¢Ã¢â€š ¬Ã‹Å"perfect manà ¢Ã¢â€š ¬Ã¢â€ž ¢ is young and virile.   Ã‚  Ã‚  Ã‚  Ã‚  The truth, however, is that the general population of men in this country is getting older. The proverbial baby-boomers are on the cusp of reaching a stage in their sexual life where dysfunction is no longer a weakness in à ¢Ã¢â€š ¬Ã‹Å"littlerà ¢Ã¢â€š ¬Ã¢â€ž ¢ men, but a reality. As such, erectile dystfunction (or impotence) has become a headlines making issue, from the physiological explanations behind it to the social implications that come with being impotent.   Ã‚  Ã‚  Ã‚  Ã‚  This paper will first look into the physiological and psychological causes of erectile dysfunction in men. Then, this paper will delve into the advances that have been made in preventing erectile dysfunction. Finally, this paper will explore the ramifications both erectile dysfunction and à ¢Ã¢â€š ¬Ã‹Å"curesà ¢Ã¢â€š ¬Ã¢â€ž ¢ have on the majority of the men affected by it, older persons. Physiological Explanations   Ã‚  Ã‚  Ã‚  Ã‚  In order to understand the causes of erectile dysfunction, a superficial physiological explanation is necessary: (http://www.wellnessweb.com/IMPOTENT/anatomy.htm) The previous diagram is an illustration of a cross-section of a penis.   Ã‚  Ã‚  Ã‚  Ã‚  The means of achieving an erection in males is a very complicated process. In the interest of conciseness and efficiency, only a brief overview will be given.    ... ...e travesty to those that have made possible what exists today Bibliography 1) Geriatrics pg.48 vol.54 num.7 Author: Anonymous July 1999 2) New Orleans Magazine pg. 41-42 vol.32 num.8 Author: Karen L. Laborde May 1998 3) Fortune pg. 114-116 vol.137 Author: David Stipp and Robert Whitaker March 16, 1998 4) Macleanà ¢Ã¢â€š ¬Ã¢â€ž ¢s pg. 111 No. 18 Author: Mark Nichols with William Lowther May 4, 1998 5) American Fitness pg. 31 vol.16 num.6 Author: Anonymous November 1998 6) NIH Consensus Statement: Impotence Vol.10 Num.4 National Institutes of Health December 7-9, 1992 7) Sexual Attitudes by Vern L. Bullough and Bonnie Bullough Prometheus Books 1995 8) http://www.wellnessweb.com/IMPOTENT/anatomy.htm 9) http://www.urologychannel.com/erectiledysfunction/index.shtml 10) http://www.junkscience.com/news2/impotent.htm 11) http://www.procareclinic.com/causes_impotence_erectile_dysfunction.htm 12) http://www.procareclinic.com/male_impotence_news_7.htm 13) http://www.lvhhn.org/body/v/viagra/viagra_works.html 14) http://www.noah-health.org/english/wellconn/impotence.html 15) http://www.cnn.com/HEALTH/bioethics/9807/viagra.cost 16) http://www.maturus.com/goPageOutput.php?gosection=health&entryID=1530

The Work of Cindy Sherman :: Photography Photographer

No other artist has ever made as extended or complex career of presenting herself to the camera as has Cindy Sherman. Yet, while all of her photographs are taken of Cindy Sherman, it is impossible to class call her works self-portraits. She has transformed and staged herself into as unnamed actresses in undefined B movies, make-believe television characters, pretend porn stars, undifferentiated young women in ambivalent emotional states, fashion mannequins, monsters form fairly tales and those which she has created, bodies with deformities, and numbers of grotesqueries. Her work as been praised and embraced by both feminist political groups and apolitical mainstream art. Essentially, Sherman’s photography is part of the culture and investigation of sexual and racial identity within the visual arts since the 1970’s. It has been said that, â€Å"The bulk of her work†¦has been constructed as a theater of femininity as it is formed and informed by mass culture†¦ (her) pictures insist on the aporia of feminine identity tout court, represented in her pictures as a potentially limitless range of masquerades, roles, projections† (Sobieszek 229). Born in Glen Ridge, New Jersey, Cindy Sherman grew up in suburban Huntington Beach on Long Island, the youngest of five children and had a regular American childhood. She was very self-involved, found of costumes, and given to spending hours at the mirror, playing with makeup (Schjeldahl 7). Cindy Sherman attended the state University College at Buffalo, New York, where she first started to create art in the medium of painting. During her college years, she painted self-portraits and realistic copies of images that she saw in photographs and magazines. Yet, she became less, and less interested in painting and became increasingly interested in conceptual, minimal, performance, body art, and film alternatives (Sherman 5). Sherman’s very first introductory photography class in college was a complete failure for she had difficulties with the technological aspects of making a print. After her disastrous first attempt in photography, Sherman discovered Contemporary Art, which h ad a profound and lasting effect on the rest of her artistic career (Thames and Hudson 1). Sherman’s first assignment in her photography class was to photograph something which gave her a problem, thus, Sherman chose to photograph her self naked. While this was difficult, she learned that having an idea was the most important factor in creating her art, not so much the technique that she used.

Philippines Essay

Aquino evoked the people of the phili to awaken their senses that freedom is possible. I guess it means that he was willing to die in order for the Filipinos to stand up to the Marcos dictatorship. He believed that Filipinos are worth dying for because he is the future of this nation. Ninoys death one incident that had brought so many changes in our society. It was the turning point because a few years later, Marcos was thrown out by a peaceful and popular revolt How would the Philippines look today, if it wasn’t for Ninoy’s love for freedom and for the people that he went against Marcos. Instead of putting our country at a battle, he chose to suffer long years of solitary confinement. Because he much value human life especially those Filipinos who would be sacrificed at the altar of revolution. we should also ask ourselves whether Ninoy’ death have made us worthy as Filipinos. In sacrificing his own life for Filipinos, Ninoy made the ultimate noble act nobody among us could ever repay. Death for the love of the country is the highest form of personal sacrifice only heroes are destined for. This is the land of our birth, the only place we Filipinos could truly call our home. If only, we understood well and took these words of Ninoy into our hearts and minds, †The Filipinos are worth dying forâ€Å", perhaps, our country would have been the greatest nation on earth. I think the death of Ninoy we were all to blame. If only we fought earlier for our freedom. Does it takes a mans life to be sacrificed for us to be awaken to the truth and fight for justice?

Kashmir: Blessed yet Deprived

The beauty of this land truly cannot be captured by photography nor expressed by poetry. One must visit Kashmir to feel the essence of the mesmerizing topography of this blessed region. The land of saffron fields, cherry blossoms, Maple Trees, peaceful lakes, Crystal clear streams flowing and stunning gardens. No praise seems enough to glorify the beauty of this splendid, natural and superb asset to mother earth. The region today bears the weight of a terribly chaotic past and the most uncertain future. Nobody really knows or can predict the future of the state that can be the most resourceful and progressive independent state. People live by the day, taking what comes by. The political system here lies in a total shameful condition with the assembly being run by aimless and pointless bunch of goons whose only perspective to amass as much wealth as they can while they remain in power. It really doesn’t matter to them the pathetic life conditions that the common man here lives by. Access to basic amenities such as quality healthcare, healthy education system, robust transport facilities and so on, are far below standards worthy of a mention. Life conditions in this land are so poor that it pains me to say that human life here has no value at all. The state administration being aware of such inert life conditions doesn’t seem to be willing to take notice and act aptly to bring in a general standard above the current. My article here is inspired by my visit to one of the prominent government hospitals of the region known as GB Pant Cantonment General Hospital located at Sonawar, Srinagar. Please do take time to browse through the pictures that I managed to click of the neonatal intensive care unit that had about 35 + babies kept under incubation for various medical conditions and believe me some really critical. I saw the entire ward being managed by just one duty doctor who from his look seemed most inexperienced and unskilled to dispense the right medical course to these ailing babies. I happened to ask him if there was a senior doctor available and was snubbed and told that its was none of my business. I went on to click some more pictures of the ward and was threatened with dire consequences if I didn’t stop and get out. Anyways as I walked out into the parking lot I met a few anxious fathers of babies that were new born and ailing and was shocked to know their state. I was told that being a government hospital doctors would charge money from them and stop all treatment if they were denied of the money quoted and if one didn’t have money they would even go onto stop attending to the patients. Furthermore what was shocking is that this hospital was in the news about 3 months ago for 500 deaths of newborn babies and children below 5 years of age. I happened to witness the death of a child right at the time when I was leaving the hospital after having dropped off a neighbor whose child was admitted just then. There needs to be some sort of a reprimand to sanitize the hospital administration to create a healthy, modern and apt facility. The irony here is that the cabinet health minister: Mr Ghulam Nabi Azad hails from this region and yet his backyard suffers at the misery of such pitiable healthcare facilities. Strangely the hospital is the only one of its kind for children with no other option for one to choose from. Kindly take note of the pictures attached to see for yourself the heart wrecking state of the prime most amenity for any society. Kudos to Mr. Omar Abdullah way to go. At this state only the Abdullah’s, Geelani’s, Mirwaiz and Mufti’s will be able to produce and grow healthy kids as they can afford world class treatment outside the valley.